We can't rest on our laurels: Communicating the value of culture
Arts and culture are valuable in many ways, yet this is not always obvious.
In a recent interview, Justine Simons, London’s Deputy Mayor for Culture and the Creative Industries, spoke about the value of culture. Her view resonated with us, it might apply to other cities as well. She said:
“You can never assume that everyone loves it. If you ask Londoners what their voting priorities are, they will say predictable things such as affordable housing and climate safety. Culture isn’t generally in those top groups of things that are the public’s priorities. But if you flip it around and ask, ‘What is the thing you love about the city? Why do you come here?’, then culture’s right at the top of that list. That’s why I don’t think we can rest on our laurels, because people instinctively know how valuable it is, but we can’t expect that to translate into priorities and behaviours.”
This is what motivates us at QWB Lab, supporting the culture sector in communicating and unlocking its value.
So, if you want to talk about how we can support you in making the value of culture more tangible, please get in touch for a free conversation.
Subscribe to our monthly newsletter to get stories like this in your inbox.
We can't rest on our laurels: Communicating the value of culture
Arts and culture are valuable in many ways, yet this is not always obvious.
In a recent interview, Justine Simons, London’s Deputy Mayor for Culture and the Creative Industries, spoke about the value of culture. Her view resonated with us, it might apply to other cities as well. She said:
“You can never assume that everyone loves it. If you ask Londoners what their voting priorities are, they will say predictable things such as affordable housing and climate safety. Culture isn’t generally in those top groups of things that are the public’s priorities. But if you flip it around and ask, ‘What is the thing you love about the city? Why do you come here?’, then culture’s right at the top of that list. That’s why I don’t think we can rest on our laurels, because people instinctively know how valuable it is, but we can’t expect that to translate into priorities and behaviours.”
This is what motivates us at QWB Lab, supporting the culture sector in communicating and unlocking its value.
So, if you want to talk about how we can support you in making the value of culture more tangible, please get in touch for a free conversation.
Subscribe to our monthly newsletter to get stories like this in your inbox.
We can't rest on our laurels: Communicating the value of culture
Arts and culture are valuable in many ways, yet this is not always obvious.
In a recent interview, Justine Simons, London’s Deputy Mayor for Culture and the Creative Industries, spoke about the value of culture. Her view resonated with us, it might apply to other cities as well. She said:
“You can never assume that everyone loves it. If you ask Londoners what their voting priorities are, they will say predictable things such as affordable housing and climate safety. Culture isn’t generally in those top groups of things that are the public’s priorities. But if you flip it around and ask, ‘What is the thing you love about the city? Why do you come here?’, then culture’s right at the top of that list. That’s why I don’t think we can rest on our laurels, because people instinctively know how valuable it is, but we can’t expect that to translate into priorities and behaviours.”
This is what motivates us at QWB Lab, supporting the culture sector in communicating and unlocking its value.
So, if you want to talk about how we can support you in making the value of culture more tangible, please get in touch for a free conversation.
Subscribe to our monthly newsletter to get stories like this in your inbox.
