Unlocking wellbeing opens pathways of possibilities

Wellbeing is a common goal these days, but measuring it and designing ways to achieve it can be challenging.
QWB Lab stands for Quantum Wellbeing Lab. We measure the value of wellbeing that your museum, art gallery,  heritage site, or library generates. We then help you develop this wellbeing value further to benefit the community and improve the urban environment.
Wellbeing is more than just wellness, it is the foundation for building a sustainable and flourishing society.
We are inspired by the approach of the Organisation for Economic Co-operation and Development (OECD) to measure wellbeing as quality of life, and the Māori view of wellbeing (hauora) as a holistic combination of the physical, mental and emotional, social, and spiritual aspects of people’s lives.
“Measuring wellbeing and progress is a key priority.”
Organisation for Economic Co-operation and Development (OECD)
“He toiora kei te pīwai kuinga rau"
There is wellbeing at the water source of a hundred streamlets.
Wellbeing is ‘wealth’ - a store of value to society. It enhances resilience and is a return on investment beyond traditional indicators.
Countries are following OECD advice to use wellbeing in addition to Gross Domestic Product (GDP) as a more holistic measure of their performance. Similarly, culture organisations can move beyond visitor numbers to measure their value more holistically.