At QWB Lab our mission is to unlock the wealth of wellbeing in our world.

We empower cultural organisations to be – and to be recognised as – incubators of wellbeing. This value flows into the community and wider society, making arts and culture a foundation for the transition to a sustainable and resilient future.
We want to realise the true value of museums, art galleries, and heritage organisations by understanding the wellbeing they generate for us, our communities, and our cities.
People increasingly appreciate how arts and culture contribute to their wellbeing, yet arts organisations are under more pressures than ever.

In these challenging times, we need to recognise the full benefits of arts organisations to our economy, health, and society. QWB Lab wants to ensure that this value is more visible and more transparent - by measuring wellbeing.
QWB Lab’s co-founders believe data and storytelling can create change and that wellbeing is the key to the sustainability of cultural organisations.
Robert and Sabine joined forces based on their passion for re-allocating resources to achieve the UN Sustainable Development Goals. They believe arts and culture can play an important role in this. They want to amplify the value of arts and culture for society and get more people to enjoy and support the arts.
Robert Sadleir

Robert’s interest is designing innovative economic solutions for a sustainable planet and building data narratives to generate insight and knowledge. His work is influenced by his operational experiences in international humanitarian operations and systems approaches to human resilience. He is a technical member of the Institute of Engineering and Technology and an alumnus of the Impulse Program for Tech Innovators, Maxwell Centre, University of Cambridge.
Sabine Doolin

Sabine is a cultural sector strategist who believes in the value of arts and culture for society. Her experience includes advising cultural organisations across Aotearoa New Zealand after leading audience strategy and research at Tate in the UK. She builds on a deep understanding of consumer focus, strategy, data and insight, commercial management, and organisational development from an earlier career in global consumer goods company Procter & Gamble.

We are grateful for the support of our partners.

Thank you for supporting our vision to unlock the value of culture by measuring wellbeing.
Christchurch Art Gallery
Te Puna o Waiwhetū
Collaborators in a proof-of-concept pilot project
Manatū Taonga Ministry for Culture and Heritage
Funding from the Cultural Sector Innovation Fund
Sustainable Development Goals
QWB Lab supports the SDGs to achieve a better and more sustainable future.
QWB Lab is an Aotearoa New Zealand company with a global perspective
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