Symposium: Visitor Journey Mapping and Wellbeing
In April we took part in the Symposium on Visitor Journey Mapping organised by the Visitor Research Network run by the Institute for Museum Research at Staatliche Museen zu Berlin.
The half-day programme showed and discussed how museums can gain deeper insights into the needs of their visitors by combining qualitative and quantitative methods. The visitor journey mapping method allows to better understand visitors by analysing and visualising their experiences before, during and after their museum visit. The approach also helps to integrate the knowledge gained into planning processes and improve the visitor experience.
Our QWB Lab presentation looked into how the traditional visitor journey mapping approach can be enriched by considering how the museum contributes in multi-faceted ways to visitors' wellbeing. We gave examples for the longer term effects of the visit. We considered the interaction with the surrounding city infrastructure and how this can evolve into a predictive approach useful for future planning and cultural policy.
You can view and download the documentation of the symposium here (in German).
You are welcome to contact us with any thoughts or questions.
Symposium: Visitor Journey Mapping and Wellbeing
In April we took part in the Symposium on Visitor Journey Mapping organised by the Visitor Research Network run by the Institute for Museum Research at Staatliche Museen zu Berlin.
The half-day programme showed and discussed how museums can gain deeper insights into the needs of their visitors by combining qualitative and quantitative methods. The visitor journey mapping method allows to better understand visitors by analysing and visualising their experiences before, during and after their museum visit. The approach also helps to integrate the knowledge gained into planning processes and improve the visitor experience.
Our QWB Lab presentation looked into how the traditional visitor journey mapping approach can be enriched by considering how the museum contributes in multi-faceted ways to visitors' wellbeing. We gave examples for the longer term effects of the visit. We considered the interaction with the surrounding city infrastructure and how this can evolve into a predictive approach useful for future planning and cultural policy.
You can view and download the documentation of the symposium here (in German).
You are welcome to contact us with any thoughts or questions.
Symposium: Visitor Journey Mapping and Wellbeing
In April we took part in the Symposium on Visitor Journey Mapping organised by the Visitor Research Network run by the Institute for Museum Research at Staatliche Museen zu Berlin.
The half-day programme showed and discussed how museums can gain deeper insights into the needs of their visitors by combining qualitative and quantitative methods. The visitor journey mapping method allows to better understand visitors by analysing and visualising their experiences before, during and after their museum visit. The approach also helps to integrate the knowledge gained into planning processes and improve the visitor experience.
Our QWB Lab presentation looked into how the traditional visitor journey mapping approach can be enriched by considering how the museum contributes in multi-faceted ways to visitors' wellbeing. We gave examples for the longer term effects of the visit. We considered the interaction with the surrounding city infrastructure and how this can evolve into a predictive approach useful for future planning and cultural policy.
You can view and download the documentation of the symposium here (in German).
You are welcome to contact us with any thoughts or questions.
