More – Happiness – Community: these three words were set to inspire the workshop for the 2036 Museum Development Plan at the Hagen Open-Air Museum in Germany in September, to which QWB Lab was invited for a keynote presentation.
Dr. Bärbel Maul, Museums director of Hagen Open-Air Museum - Westphalian State Museum of Crafts and Technology, said:
"Ensuring the museum’s future in challenging times is a task for which the team needs skilled and experienced advisors.
In our workshop on programming and audiences at the LWL Open-Air Museum in Hagen—the Westphalian State Museum of Crafts and Technology, Sabine Doolin provided us with valuable support: With an energetic keynote presentation that sparked the discussion: the museum as a holistic experience, value for visitors, consumption vs. participation, and, last but not least, how loyalty develops and a community can grow sustainably.
This has strengthened us as we move into the next phase of preparing the new museum development plan. Thank you very much for this contribution and for your enthusiastic participation in our discussion!"
It was an inspiring day at the museum, which is a living history site. Visitors can experience 200 years of craftsmanship and technology first-hand and hands-on n workshops, mills and studios. Hagen and the surrounding area were at the forefront of Germany's industrialisation in the 19th century. However, like many old industrial areas in Europe, the region now faces considerable economic and social challenges, which present both opportunities and challenges for the museum.
Thank you for inviting me!
More – Happiness – Community: these three words were set to inspire the workshop for the 2036 Museum Development Plan at the Hagen Open-Air Museum in Germany in September, to which QWB Lab was invited for a keynote presentation.
Dr. Bärbel Maul, Museums director of Hagen Open-Air Museum - Westphalian State Museum of Crafts and Technology, said:
"Ensuring the museum’s future in challenging times is a task for which the team needs skilled and experienced advisors.
In our workshop on programming and audiences at the LWL Open-Air Museum in Hagen—the Westphalian State Museum of Crafts and Technology, Sabine Doolin provided us with valuable support: With an energetic keynote presentation that sparked the discussion: the museum as a holistic experience, value for visitors, consumption vs. participation, and, last but not least, how loyalty develops and a community can grow sustainably.
This has strengthened us as we move into the next phase of preparing the new museum development plan. Thank you very much for this contribution and for your enthusiastic participation in our discussion!"
It was an inspiring day at the museum, which is a living history site. Visitors can experience 200 years of craftsmanship and technology first-hand and hands-on n workshops, mills and studios. Hagen and the surrounding area were at the forefront of Germany's industrialisation in the 19th century. However, like many old industrial areas in Europe, the region now faces considerable economic and social challenges, which present both opportunities and challenges for the museum.
Thank you for inviting me!

More – Happiness – Community: these three words were set to inspire the workshop for the 2036 Museum Development Plan at the Hagen Open-Air Museum in Germany in September, to which QWB Lab was invited for a keynote presentation.
Dr. Bärbel Maul, Museums director of Hagen Open-Air Museum - Westphalian State Museum of Crafts and Technology, said:
"Ensuring the museum’s future in challenging times is a task for which the team needs skilled and experienced advisors.
In our workshop on programming and audiences at the LWL Open-Air Museum in Hagen—the Westphalian State Museum of Crafts and Technology, Sabine Doolin provided us with valuable support: With an energetic keynote presentation that sparked the discussion: the museum as a holistic experience, value for visitors, consumption vs. participation, and, last but not least, how loyalty develops and a community can grow sustainably.
This has strengthened us as we move into the next phase of preparing the new museum development plan. Thank you very much for this contribution and for your enthusiastic participation in our discussion!"
It was an inspiring day at the museum, which is a living history site. Visitors can experience 200 years of craftsmanship and technology first-hand and hands-on n workshops, mills and studios. Hagen and the surrounding area were at the forefront of Germany's industrialisation in the 19th century. However, like many old industrial areas in Europe, the region now faces considerable economic and social challenges, which present both opportunities and challenges for the museum.
Thank you for inviting me!
